Social media Focus groups
Insights obtained by your sales team
As soon as you know exactly who your target market is, you can more easily tailor the content/messages of your marketing automated campaigns to their interests.
This helps prevent your content from coming across to your target market as generic, which may water down its effectiveness or provide unsavory results.
6. Understand Your Customers’ Journey Social media
The expectations of your target audience will never remain static. Their expectations evolve over time as they go from discovering your brand to becoming a loyal customer and even beyond.
Every automated campaign you run should easily reflect this by feeding your target audience with the right messages/contact for that particular stage to help them move through the entire process.
Therefore, one of the first crucial steps to take is creating what’s known as a customer journey map. Customer journey maps are visual representations of every costa rica email list 619628 contact leads touchpoint a prospective customer passes through with your brand. This makes it easier for you to decide precisely what these customers should receive — and how automation can help.
For instance, when building your
target list of prospects, you can set up a series of automated and informative welcome emails as soon as individuals subscribe to your list. These emails will only target these brand-new leads and should contain fewer promotional messages.
This type of content will make it easier for you to build trust among fastly – best for re your prospective customers. You can then use your marketing automation software to customize the next set or series of emails based on how leads engage.
As soon as a lead converts to a paying customer, the buyer’s journey should not just end then and there. Using other targeted or personalized marketing campaigns be numbers will further help to sustain their engagement with your brand and ensure they remain loyal.
