Just like writing a good essay you have to back up your claims with solid evidence. That’s why we like to use case studies in our content. They provide solid evidence that we know what we ’re talking about.
For example, Valine , a premium automotive brand, increased its coupon delivery rate by 76% through Textel’s MMS picture messaging service. The brand reduced its average delivery time by more than 20 seconds, achieved a delivery rate of over 90% higher for SMS coupons than for email coupons, and increased coupon redemption rates by 8%.
This is hard evidence. The numbers don’t lie.
Social proof is also very effective. Testimonials, expert recommendations, and influential reviews can help you convince readers to take a second look at your product or service.
17. Mention the most important point at least three times
Three is a pretty powerful number — and we ‘re not talking about the witches in “Macbeth.”
When you repeat something three armenia phone number library times, it is more likely to stick in the reader’s mind. They will remember the main point, phrase, or sentence because they have seen it so often.
Therefore, it’s best to use the same (or similar) CTA on your Hello Bar, optin page, and other pages on your website. Drill it into your readers’ minds.
18. Include a strong call to action
Your CTA can make or break that conversion. Seriously.
Marketers who use boring, stale commerce inventory financing ctas often see a drop in conversion rates.
For example, “Submit” is the worst CTA you can use. It just tells your reader to submit a form. It’s boring. And a missed opportunity.
The best CTAs help readers say “yes.” Who wouldn’t say “yes, please” to this CTA from Wool and the Gang?
Image via Wool and the Gang
This CTA is powerful because it grabs people’s attention by offering a clear incentive of 15% off. It uses fun language like “Join our gang” to make it feel friendly and inviting. Plus, it promises cool extras like new graphics and promotions to entice people to sign up.
You may also like:
- 43 Best Calls to Action Proven to Increase Clicks and Leads
- Ways to use call to action (CTA) in your marketing strategy
19. Use positive framing to describe information
In some cases, negation is effective. For canada cell numbers example, you can use a negative “no” button in a leading question to support your point:
People don’t like to lie when answering questions. It goes against common sense.
However, if possible, phrase the information in a positive way. Help the reader see a brighter future, solve a problem, achieve a goal, or gain information.
