Emphasize the benefits of your product in your email
Benefits trump features. Repeat this step five times before you begin the email copywriting process. Features are boring. They’re like […]
Email marketing
email campaigns
Email marketing
Let your readers know you
Some of my favorite marketing emails come from people sharing their experiences. Most importantly, they are not afraid to share
Email marketing
Personalize your emails as much as possible
Email clients allow you to significantly personalize your emails. You can use the customer’s name, their company’s name, etc. With
Email marketing
Email copywriting: 19 proven formulas to use for your next marketing campaign
The truth is, strong email copy identifies pain points, sparks interest, and leads readers to take action. But how will
Email marketing
3 Essential Elements of Effective Abandoned Cart Emails
No matter how perfectly your website is designed, people are going to abandon their shopping carts. That’s just. But that
Email marketing
19 Abandoned Cart Email Best Practices and Tips
Writing cart abandonment emails is all about psychology. You want your online shoppers to do something that will make you money, so
Email marketing
Be authentic and clear – remind
Staying true to your brand values and voice can have a huge impact on conversion rates. This is true for
Email marketing
Use countdowns emails to create a sense of urgency
Countdowns are a great way to convey a sense of urgency. If the timer runs out, your site will automatically
Email marketing
Use emails to increase shopping cart recovery chances
Email drip campaigns work well in eCommerce marketing. They help guide readers to take actions, such as returning to a full shopping cart. Plan to
Email marketing
Use customer reviews emails
There’s nothing wrong with a little bragging if it’s necessary. People often make decisions based on what others say about a product
Email marketing
19 Abandoned Cart Email Best Practices to Boost Conversions
Have you ever gotten frustrated in a physical store and left your full shopping cart in the aisle before storming
Email marketing
Use the pop-up window
You can use popups to show different CTAs to different visitors. -Strategic use of pop-ups can convert your blog traffic into leads, sales.