According to Matt Idema,
According to One of the most prominent key themes over the course of the conference was an urgent call for […]
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online marketing
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Kustomer CEO, Brad
Kustomer CEO Birnbaum agreed with the above sentiment and explained that people need to know that failing is okay.
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Celebrations UK
Another one for the heartstrings. Who doesn’t love a Paddington story? Gold. This is brilliant advertising, right here. I
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Let’s face it, no one likes
Let’s face At the same time, it’s important to remember these are sale-driving ads. They focus on the items they
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Firstly, let’s talk about the impressive
Firstly let’ Yes, it’s about friendship, connection, and acceptance but looking at the ad subjectively, as if I have no
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Why is brand storytelling important?
Today everything is fast-paced and digitally-driven. Convenience and instant gratification drive modern consumption. Humanity in marketing is becoming increasingly scarce
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Devising a Distribution Plan
Devising a Distribution If you’re putting together a brief for a highly visual campaign, such as a video or a
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Preparing Our Partners
Preparing Our Our Stance on Apple’s iOS 14 Policy Requirements and Guidance to Help You Plan; Jan. 7, 2021 by
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Ecommerce Facebook Spend
Ecommerce Facebook verage Marketing Efficiency Rating (MER) MER = total revenue ÷ total ad spend; often referred to as “blended”
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Additional Elements of Your Creative Brief
Additional Elements Your key message should reflect the voice and tone you’ve decided on, and resonate with your target
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ommunity cannot be a buzzword but instead
With retargeting audiences suffering the most, prioritize onsite contact capture (pop-ups), ecommerce email marketing, and customer lifetime value. Cshould
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Visibility could certainly suffer
Visibility could Less success translates into less spend. Less spend, lower CPMs. Lower CPMs, lower cost per acquisition. And lower