The corporate intranet is the mistakes hub of digital communication with employees. The move to a mobile intranet is one of the most critical transformations that these portals have undergone in recent years. DIGITAL55’s platform for creating , offers an ideal solution for these situations.
To avoid a resounding failure in this movement, it is advisable to prevent some common errors in the design and management of the mobile intranet.
Responsive intranet
Moving your intranet to a native app, rather than settling for a responsive version, has great advantages . Web versions of intranets cannot use the communication power of push notifications. The impact of a push notification is much greater than that of an email.
The app is much more user-friendly than a website. When a user manages something on their mobile, they prefer app support to a browser. It also avoids the ne to log in repeatly when using private browsing.
Cloning the desktop intranet on the mobile intranet is a mistake
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Administrator permissions and decision-making capacity
Corporate mobile intranets should allow employees to choose the information they want to consume . By america cell phone number material categorizing information into topics, employees can subscribe to the channels that interest them.
The platform should always provide options for the administrator to force the dissemination of content , even if it is not in the channels select by employees. For example, a message from the company president should be visible to all employees, even if it is not in the select channels.
4 – Not giving decision-making power over content to the project management
All departments and services in the company want to be present on the mobile intranet. Naturally, everyone wants to be the centre of attention in such an emblematic project.
Different departments will push for a presence in the app . Project management must have sufficient power to select what should be mov to the app and what should be kept only in the web version . If management does not have sufficient selection power, the result will be an overload mobile intranet without personality.
Project management must have sufficient powers to select what should be mov to the app and what should be kept only in the web version.
Push Notifications
It is important to accompany marketing list the mobile intranet with a strict policy on the use of push notifications. Push notifications are a very powerful communication tool, but at the same time very intrusive .
If every piece of content post on the app is accompani by a push alert, employees will quickly turn off notifications and the company will have lost the most direct channel of communication that currently exists.
To dose the notifications and make them prictable
It is advisable for the employee . Push alerts will only be us when the content is important or follows a pattern pretermin by the company and known by the employee. For example, important news, events and training courses are accompani by push notifications; the rest are not notifi.
This does not mean that the employee will not see the rest of the content. Due to the cascading arrangement of information on the mobile, when he accesses the app to consume the notifi information, he will read the rest of the news.
By notifying content in an orderly manner, we achieve a much higher reading rate than by using a disorderly and abusive notification policy . In this sense, it is important to design the app well to make the information very accessible and multiply the reading rate.
Push alerts will only be us when the content is important or meets a pattern pretermin by the company and known to the employee.
Corporate information
Corporate information is the focus of the mobile intranet . Desktop intranets have buri company information in the thicket of services and information. The result is that employees do not read information about the company they work for.
Not giving enough prominence to corporate information
When we bring the intranet to mobile, company information should be accessible and, where possible, include social sharing options . In this way, we turn employees into ambassadors for our brand .
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