The Complete Guide to Cyber Monday 2023

Are you ready for the two biggest shopping days of the year?

Preparing for Black Friday and its online email dataset counterpart Cyber Monday is an incredibly important part of marketing for your brand.

After all, you don’t want to miss out on Guide to  the potential sales and revenue opportunities that these days can bring to your business.

A digital marketing strategy is essential to both Black Friday and Cyber Monday marketing approaches, and understanding the ins and outs of the Cyber Monday landscape will help you to develop a plan that brings in your leads and the basics of seo prospects and converts them into customers.

In this ultimate guide to Cyber Monday, we’ll discuss what this date is and why it matters just as much — if not more — than Black Friday, important predictions to keep top of mind, and the 9 best tips to direct your strategies.

For years this shopping event has seen lines cameroon business directory of shoppers camping out in front of retail stores to get the deals before supplies run out. Black Friday brings in-store shoppers every morning after Thanksgiving.

What is Cyber Monday?

Black Friday, the day after Thanksgiving, is typically an in-store event where early morning deal busters and the lowest prices of the year Guide to  draw in huge crowds to business storefronts.

For years this shopping event has seen lines of shoppers camping out in front of retail stores to get the deals before supplies run out, and even though COVID-19 changed that during 2020, the thrill of Black Friday will continue to bring in-store shoppers every morning after Thanksgiving.

But, as the world has transformed and transitioned to a digital environment, so has the yearly shopping tradition.

Cyber Monday was first coined in 2005 to describe the Monday following Black Friday when retailers encouraged shoppers to take their retail experience from the storefront to an online venue.

Cyber Monday now joins the historical Black Friday event to create a weekend full of sales rather than a single day.

Some brands use Cyber Monday as a secondary day to sell merchandise that didn’t make it off the shelves on Black Friday, but most treat the two days as two prongs in a single marketing approach.

By focusing on the in-person retail experience on Friday and then pushing for online purchases on Monday, brands are able to sell more and target two separate audiences on the same weekend.

When is Cyber Monday 2023?

Cyber Monday always falls on the Monday after Black Friday. In 2023 it will be on November 24th.

Black Friday vs. Cyber Monday: Which Attracts More Buyers?

Black Friday and Cyber Monday are often Guide to  considered two different days in the same marketing campaign, but there is a difference between the types of products and deals that are offered.

As Black Friday is traditionally an in-person shopping event, retailers tend to focus their marketing campaigns around products that are tangible.