A user’s main type of reading behavior involves the movement of the eyes on a screen in three unique though related components:
Reading in a horizontal movement typically across the upper portion of the web copy (this is the top bar of the F)
Moving down the page somewhat and then resuming reading in a second horizontal movement that stretches across a shorter area than the first movement (this forms the lower bar of the F)
Scanning the left side of a page’s web copy in a vertical movement (this forms the lower stem of the F)
Knowing that this is the most common type of reading behavior on the Internet, it’s imperative that you hire a B2B web designer who can south korea phone number library lay out your site in a way to facilitate super-easy reading.
sad but true fact about Internet
reading is that many people simply don’t bother reading everything on any given page—this includes your landing page, for instance.
According to research done by Slate, many readers never, ever finish reading everything that you paste on a page. If your copy is too long for them to finish, too bulky, or not properly formatted for skimming and scanning, they might miss the important message you want to convey.
how_people_read_on_the_web_article_content_chart
Image Credit
The typical online reader actually fully
absorbs just 60% of the average online article. This obviously makes a really good case for writing web copy that’s search engine optimization mailsshort, succinct and to the point—or at asy-to-scan and digestible paragraphs of only a few lines in length.
The Fold is a Myth
Some folks still think that putting copy and other con he fold is a sure conversion killer because hardly anyone will in fact our vision, our northead it or click through on it. They couldn’t be more incorrect. This so-called “conventional wisdom” is still prevalent, unfortunately, in some corners because of a lack of information, but we’re doing our part to help change that.
