On the other hand, even if it is only for a short period of time, these messages tend to work very well on social media and as a basis for digital PR content . You can easily turn them into opinion pieces, and they also put you on the radar of journalists who are researching the topic, which multiplies the reach and opportunities to generate awareness.
To generate these types of ideas
you can search for news related to your sector directly in specialized media or in accurate mobile phone number list specific sections related to your thematic area of general media.
Another option is to perform keyword queries in the Google News section. And, of course, you can have alerts for specific terms, whether from Google or from monitoring tools such as Meltwater, Mention, Brandmentions, etc.
Not all news stories have the same life cycle (some can last days, others months…), but you should plan to publish content while the news is still relevant. That’s why it’s also a good idea to leave some why exactly does it confuse gaps available in your editorial calendar to give yourself some freedom when these types of temporary content ideas arise.
Your grandmother’s calendar
We’re not talking about some new, super-trendy editorial calendar, but smartphone version rather the old-fashioned calendar that used to hang in your grandmother’s kitchen.
But it should be noted that it is nothing more than a simple calendar, and can become a source of content inspiration.
Identify important dates for your audience and look for content ideas that you can link to each of them. Every industry has its own relevant dates, seasons, occasions or events. The trick is to fanto data incorporate them into your editorial calendar by linking them to your topic area in an original way.
Think Valentine’s Day
If you sell flowers, there are tons of ideas to post around February 14th: the meaning of giving certain flowers, how to pick the perfect bouquet, etc. If you’re a freelance writer , perhaps you could create a guide on how to write messages that go straight to the heart.
Even if you’re in an industry as unromantic as logistics, there may be opportunities for you, too. Check out this infographic with data on global rose production and shipments.
