Evergreen content is precisely one of the most easily transformed into other formats or angles.
From a good blog post you can get a series of articles, a presentation or even a webinar. From an analytical piece with figures and data, an infographic or a presentation.
Repurpose content as many times as you can
From a good blog post you can get a series of articles, a presentation or even a webinar. From an analytical piece with figures and data, an infographic or a presentationClick To Tweet
Certain types of content are more easily converted into others, but the telegram data possibilities are endless.
If a piece of content works, take that as a sign. Don’t miss the opportunity to use it as a basis for creating another piece because the chances of the resulting piece generating interest and attention are very high.
In addition, reusing content has other advantages:
- You significantly reduce production time by moving forward sound they paid little money there contradictory with an idea and information that has already been worked on. All you need to do is develop the new format.
- By changing formats, you increase your chances of reaching new audiences through new channels (YouTube, Slideshare, Pinterest, Medium, etc.).
- You have a second chance to reach an audience that didn’t consume the content the first time, either because they didn’t discover it or because the format didn’t catch their attention.
Invest in an epic piece of content
By an epic piece we mean a large piece, such as a guide, ebook or report, especially if it is based on your own research, study, survey or data analysis.
This is what Jason Miller, until recently Head of Content at Linkedin, calls “Rock Content”:
“The big rock is a substantial piece of content that you’re creating with the purpose to fanto data own a conversation…” “…“ a major stake-in-the-ground strategic piece of content that answers the biggest questions our customers and prospects have.”
when you need to optimize resources. But this type of content helps you be more productive and take advantage of what you have strategically.
