Countdowns are a great way to convey a sense of urgency. If the timer runs out, your site will automatically empty the user’s shopping cart.One of the smartest ways to use abandoned cart emails is to capitalize on people’s fear of missing out. People don’t want to lose something that’s within their reach, so if they want your product, they’ll convert. A countdown timer is a visual reminder to your prospects that they don’t have enough time.
Make sure your emails are mobile-friendly
Earlier in this article, I mentioned that shopping cart abandonment is more common on mobile devices than on desktop. Therefore, both your website and your emails need to be mobile-friendly.
Use responsive design on your website belize phone number library and make sure images in your emails scale appropriately. Don’t use subject lines that readers won’t see on mobile devices, and avoid heavy backgrounds or other elements that could slow down your email’s loading time.
Earlier in this article, we mentioned that shopping cart abandonment is more common on mobile devices than on desktop computers . Therefore, your website and emails need to be mobile-friendly.
Use responsive design on your website and make sure images in your emails scale appropriately. Don’t use subject lines that readers won’t see on mobile devices, and avoid heavy backgrounds or other elements that could slow down your email’s loading time.
19. Add some cross-selling fun
Personalize your abandoned cart email sequences with cross-sell options to increase conversions.
This is one of our favorite abandoned npl option as a payment cart email best practices . It entices online shoppers to buy more, helping to recover lost sales. In this example, Eastern Trading utilized abandoned cart emails.
Image from Milled
Sweeten the deal by highlighting special offers, such as free shipping on additional items, to incentivize customers to complete their purchase.
Abandoned Cart Email Example
Now that you’re familiar with our 19 abandoned cart email best practices, let’s explore some great examples that might inspire you.
The first one comes from Amazon, arguably text services one of the best companies at increasing e-commerce conversion rates.
You can’t see it because we’ve blurred it, but the email begins with the customer’s name. This is a great way to personalize your email.
Amazon included a photo of abandoned products in a shopping cart, and a clear and visible CTA directing customers to “view cart.” While not particularly inspired in terms of creative, it got the job done.
Next we have an example from Wilderness Explorers .
