Email drip campaigns work well in eCommerce marketing. They help guide readers to take actions, such as returning to a full shopping cart.
Plan to send three to five emails, with each one sent the day before the last. You don’t want to annoy your prospect, which could cost you the chance of them visiting your site again. At the same time, you want to give that person every chance to convert.
In each email, focus on introducing something new about the product in question. For example, if you talk about value and quality in the first, mention unique features in the second.
Your last email or two should include some type of incentive. For example, you could offer a coupon, discount code, or free shipping, regardless of the cost of the order.
14. Segment your email sequences
Segmenting your abandoned cart emails can help you increase your conversion rate even further. The message should be consistent with where the customer is in the sales funnel.
Use a segment for people who have a benin phone number library pnever visited your website. They may have stumbled upon your site in a Google search, addedroduct to their cart, and then decided not to buy it.
Use this opportunity to explain your brand in more detail and invite readers to revisit your site and reconsider a purchase.
Another audience segment to create is users who have already subscribed to your newsletter. They are aware of the brand, so you can drill down directly to the conversion CTA. Mentioning their subscription may also help increase conversions.
Finally, keep another sequence or an email for users who have already converted on other offers. If they are existing customers, you can ask them how their experience was during their last purchase and invite them to buy again.
15. Make it easy for your customers to return to the checkout page
You can’t underestimate simpli sendingcity ensure a good ux when emails about cart abandonment. If you make the process easier, most prospects will simply ignore the invitation.
Take every opportunity to remove friction. For example, let your customers check out as a guest. This way, they don’t have to fill out dozens of form fields, confirm their email address, and perform other tasks.
Additionally, your CTA should link directly to the user’s actual shopping cart. Don’t make your potential customers search for it—many won’t bother.
16. Keep testing your emails and calls to action to find out what works best
Test, test, test. When planning pements for rocess text services requirthe baby food industry, safety and reliability are the most important aspects of process design. You think you can’t test anything else, look for something new.
At Hello Bar, we recommend A/B testing everything, no matter what you offer on your website. Do the same with your emails.
