In general, Content Marketing is a communication and sales strategy that is carried out through the production of useful content for people. In addition to solving their doubts, it also results in sales thanks to the creation of links, customer loyalty, use of marketing concepts and improves the positioning of a brand in search engines .
It is a method that increases sales without selling anything directly with advertisements such as “buy it now!” or “you have to have it now!”, but rather helps and educates people about a product or service.
From this point of view, we want to tell you that it is a successful Content Marketing strategy that is based on three factors: content quality , SEO optimization and content distribution .
And to fully understand the factors, in this article, we are going to show you which are the most important channels to share your content and improve your Content Marketing strategy. Are you ready?
In the end, what are the Content Marketing channels?
To understand what Content Marketing channels are, let’s start with a very simple analogy. When we talk about TV channels, we are referring to the medium through which the content reaches the viewer, right?
This is also how Content Marketing channels work!
These are the paths through which your content reaches customers or your buyer persona . That’s why it’s so important to know the main channels and know how to use them to publish and share your content in the best possible way.
According to experts on the subject, there are 3 types of channels that you should consider in an effective digital content strategy: owned, paid and earned.
Want to better understand what each of them means and how to use them in your strategy? Keep reading!
1. Own channels
When you start thinking about your content marketing strategy, you need to consider your owned channels. These will be the foundation of your plan and you have complete control over what you publish and how you want to present your brand or organization to the public.
Your own channels — or media — are all those that you have created yourself, for example:
- a blog ;
- the company’s website ;
- a newsletter;
- social networks (Twitter, Facebook, Instagram, YouTube channel, etc.);
- a digital magazine;
Through them, you can control the brand image, as if it were a showcase for your work. They also serve to build and foster a long-term relationship with active consumers.
You’re at home! As we mentioned, on your own channels you have total control over what you share or publish. They are also usually cheaper or even free.
That’s why you need to pay close attention to the quality of your content. The power and responsibility of producing content that is relevant and interesting for your audience is in your hands.
The downside is that owned media generally has a smaller reach. Still, over time, it is possible to build a valuable community and gain credibility through it.
Even though investing in SEO strategies has a cost, it can also be a good path. That’s what we’re going to show you right away!
2. Paid channels
Paid channels are those through which you have to pay to have something published about your brand or business. The best-known examples are ads on Facebook or Google , but there are also other types of paid advertising on social media and in the media in general.
In these channels, the amount invested is directly proportional to the reach obtained.
The advantage is that the reach is almosthong kong mobile database instantaneous and real. Likewise, you have control over the content, but you have to adjust to certain terms and conditions imposed by the chosen medium.
The downside is that the credibility of the business may be somewhat affected. However, it is almost impossible to think of a Content Marketing strategy without a budget for paid channels. Only then is it possible to achieve a significant reach.
3. Channels won
Here we have the most exciting, and perhaps riskiest, part of Content Marketing channels. Earned channels are the result of well-crafted, quality content, but they are also a reflection of your work as a whole.
These channels are represented by consumers, potential clients, offices or brand ambassadors, who replicate your message on social media or independent media in general.
The goal of earned channels is to achieve good coverage and positive messages on the web and in other media. Since the brand does not have as much control over them, these messages represent a very valuable way to gain credibility and expand the reach of the content with the help of real consumers of the brand.
A clear example of this is positive comments about a brand on social media. In addition to building a positive image of the business, these messages are more trusted and consumers become brand ambassadors .
But how can I achieve that feat? Just like an organic Content Marketing strategy, success on earned channels depends on time, patience, and regular, quality, influential content. You have to win over your audience!
Own, paid and earned: The perfect mix!
Given this, we can say that the success of your specifically supporting the challenges of your ideal images Content Marketing depends on all of the channels included in this article.
Beyond the quality and frequency of publications, there are other very important factors for a strategy, for example, the good use of search engines so that people find and choose your page or blog as the best answer to a question.
For this reason, the 3 channels are essential and must be integrated into the planning to achieve a successful Content Marketing strategy. In the end, your goal is to achieve the greatest possible reach and be recognized, within your available budget and the production of interesting content for your target audience and for that, you have three tools that can be perfectly mixed and integrated into your strategy. Keep this in mind!
And remember: when including these Content Marketing alb directory channels in your strategy, be sure to constantly measure the performance of each one!
If you liked this content and want to learn more about the immense world of Content Marketing, check out these 58 different types of posts that will seduce your audience !
