If you’ve written and published blog posts for your company, you’re probably familiar with a certain uncomfortable feeling.
It’s time to sit down and write the next post.
But you’re suddenly feeling stuck: you can’t quite figure out what to say or how to start the post.
And you’re concerned that, despite your telegram number database best efforts, the post might not succeed in terms of reach and search engine placement.
Some of your posts do, and some don’t, and there doesn’t seem to be much pattern to it.
It’s a miserable place to be. You feel stuck and you’re not sure what to do about it.
At Rock Content, we’ve helped hundreds of clients get past hurdles like this one. And we also know that there is a pattern to whether a post performs or not.
We can help you implement certain content leads if you hire them? strategy principles that will greatly increase the odds that your posts will succeed.
We’ll show you a blog post example, what a near-perfect blog post looks like (in our humble opinion). But more than that, we’ll show youwhy it works.
- Our Model Post
- Step 1: Comprehending the Persona
- Step 2: High-Quality Content Is King
- Step 3: Great Title and Introduction
- Step 4: On-Page SEO
- Step 5: Great Conclusion and CTA
- Wrap Up: Writing a Perfect Blog Post Isn’t Easy
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It’s just about impossible to talk about this uae cell number stuff completely in the abstract. So, we’ve chosen one of our own blog posts to use as an example:
➤ What is SEO (Search Engine Optimization): The Complete Guide to Reach Top Google Results
Yeah, we know, using our own post as an example of “the perfect blog post” might seem a little overconfident. Sorry.
But, for what it’s worth, I didn’t write that post, so my own ego isn’t in play. And it has performed well.
So, while it may not be a completely perfect blog post, it clearly checks the boxes you want to check in terms of a search-engine-optimized blog post.
With that out of the way, go ahead and pull up the What Is SEO post in a separate tab or window. Then let’s dive in!
Step 1: Comprehending the Persona
The first step to crafting a high-performing blog post is settling on who you’re talking to.
As a writer, you’ve probably been here before: you’re a third of the way into a post and you need to pull out a “you” type reference — something that pulls in your reader and makes them feel like you’re talking to them.
But you’re not sure what kind of person or role to use.
Is your reader a CMO or a marketing intern? Someone with 20 years’ experience or none at all?
You need to know the answer to questions like these before you start.
To simplify this process, most agencies and organizations will develop one or more personas.
These are fictional people that represent an amalgamation of the main traits people in a company’s target audience might have.
You might develop personas like Marketing Intern Matt or C-Suite Cindy, for example. These are shorthand ways of keeping focus on who a particular post should aim for.
So, what about our blog post example?
It was written to an audience of marketing managers and CMOs looking for a definitive guide on SEO. And that affects every aspect of the post.
The text assumes a base of knowledge about digital marketing, but it doesn’t assume specialist-level understanding.
In the introduction, look at how our blog post example speaks to high-level priorities that middle managers and above would care about:
