Terms like Inbound Sales are relatively new in the digital space. Their meaning has a specific history and emerged from the need to attract customers naturally! as opposed to traditional sales techniques.
What is the difference between this methodology and the traditional one?
Inbound Marketing
-It is based primarily on the Buyer’s Journey buy phone number list and its stages! such as discovery! consideration! and decision.
-Content is created for various platforms with each of them in mind. This is done with the goal of generating attention at every digital point where customers come into contact with the brand.
-There is a total approach with prospects china business directorywith the purpose of gaining their trust and guiding them appropriately through the purchasing process.
-Fundamentally! Attraction Marketing seeks to attract the buyer in an organic way at all times.
-Content personalization is very important to achieve this goal.
Traditional Marketing
-It takes into account consumer needs to a australia database directory certain extent! but without delving deeply into their motivations! future desires! and how they relate personally and emotionally to the brand.
-It is based on traditional advertising in media such as television! radio! cinema! print publications and also the Internet.
Some of these advertising techniques can be annoying to customers! as they interrupt their experience in some way. Examples include unsolicited emails! pop-up banners! which can even crash the browser at the most inopportune moment! and any marketing style characterized by its lack of discretion.
Stages of a correct Inbound Sales process
They can be summarized in a few brief points:
-Opportunity discovery: The brand will what is the inbound sales methodology and how to apply it? leverage the needs of each consumer group to direct them to its products or services. For example! a streaming service will detect! based on data and research! that the majority of its audience in its country likes Asian soap operas. The effort will then focus on acquiring that type of content and even producing content very similar to it.
-Direct and close contact with each lead: A communication channel will be established with potential customers through various methods. This contact will be prudent! pleasant! useful! and even fun. Means to achieve this include email marketing! social media! smart messaging! customer service via bots on the company’s official websites! among others.
-Close attention and absolute guidance: It’s not enough to simply com
