In our article on the importance of angle in 10x content , we told you why it is crucial to respond to the needs of your audience not only with truthful and complete information, but also with original information.
Rock content fits this requirement perfectly. It is quality, informative content, developed in depth, and, most importantly, based on exclusive information that makes the content difficult to replicate.
Rock content is quality informative content, developed in depth, and, most importantly, based on exclusive information that is difficult to replicate.
In response to content shock
the big rock strategy seeks to produce little content with a lot of impact.
In these cases, the cost of content writing is high, but the result is extremely scalable.
In fact, a piece of this kind can fuel your content, social media, digital PR or email phone number library marketing strategies for months.
Following the analogy that Miller uses in his guide Creating your first big Rock , these pieces are like a big turkey from which we can use absolutely everything.
Depending on the goal, the main piece could be a long-form SEO-optimized guide they paid little money there present the results or a lead generation downloadable content .
From there, you can develop content for different strategies:
Content strategy: presentations, blog posts (individual or a series), infographics, webinars, quizzes, videos, whitepapers, etc.
Media Relations Strategy
Of the study to the media. If the data allows, you can segment the release based on geographic or professional variables, to make it more relevant. You can also create an opinion piece or use the results fanto data to contact key journalists or influencers in your industry who might be interested.
Social media strategy : Create multiple posts based on relevant statistics, data or quotes from the study and design images to accompany them.
Integrate your blog strategy with your digital PR strategy
Less is more is also our motto when it comes to creating content that the media wants to publish .
An idea can be developed as a blog article and at the same time as a press release, opinion column or exclusive article for the media.
