We almost waited! Apple finally announced at the beginning of the week the deployment this fall of Apple Intelligence! its response to generative AI. Although helped by OpenAI (ChatGPT)! Cupertino still has two advantages: its integrated approach and the question of price…
Let’s start with this aspect. Microsoft! allied with OpenAI! is currently trying to sell dearly the integration of two or three gadgets powered by generative artificial intelligence (AI) in Microsoft 365. To benefit from Copilot! you have to agree to be relieved of more than 20 francs per month and per user with a risk of hallucinations…
Apple Intelligence: The Advantage of Free
“Apple Intelligence is free to users and will be available this fall as a beta in iOS 18 ! iPadOS 18 ! and macOS Sequoia in English (U.S.). Additional features! software platforms! and languages will be available later this year!” Apple said.
“Apple Intelligence will be available on iPhone 15 Pro ios database and iPhone 15 Pro Max! as well as iPads and Macs with M1 chip or later! with Siri and device languages set to English (U.S.). For more information! visit apple.com/apple-intelligence !” according to the same text.
Limitations and integrated approach to AI
Obviously! this limited availability is a significant limitation. Indeed! whether it is Samsung with its Galaxy or Google with its Pixel! these manufacturers must take into account the hardware requirements necessary to run certain AI tasks directly on the device! for privacy reasons.
This brings us to another of Apple’s strengths: its reputation for privacy! a term that has come up regularly in the presentation of the various flavors of its AI in its systems designed to work in an integrated way to support a vast ecosystem.
Deja vu that arrives late
In terms of criticism! we could say that Apple intelligence relationships and marketing summarizing texts or offering revised versions! not to mention help in managing emails! are features that have already! at least partially! been explored by Apple’s competitors with varying degrees of success.
The real question will be whether Apple will once again school email list pull off a masterstroke like it did with the iPhone… Arriving “last” on this market! it has almost swept the board. Arriving last on the AI market! will it sweep the board by limiting the hallucinations and offering unparalleled and free software integration! i.e. included in the prices charged.
