You are afraid of paying too much in delivery costs so you do not offer free delivery, you also do not offer a fixed delivery cost because if the order is large the costs will be much higher and you will lose out… So you offer the actual delivery costs of the supplier (Canada Post, FedEx, Purolator…) because it is best for you.
If this is your sales strategy, forget about trying to sell more
In 2019, Internet users don’t like having to chinese overseas asia database pay for delivery (they even prefer to go to the store to avoid paying for delivery and having to wait ). They know that for online stores (except for the giants Amazon, Walmart, BestBuy, etc.), delivery costs cannot be offered, but if they are too high, they will be discouraged from making a purchase on your online store.
| What you need to do: |
| Offering delivery after a certain amount will encourage your visitors to spend more to take advantage of it. |
| Offer a fixed price. Just like with free shipping, if the price doesn’t vary based on the number of items, your customer will benefit by buying everything at once to save on shipping costs. This will increase the average order value. |
| Offer returns in exchange for a voucher. After a few years of use, the “Free Returns” service’s e-commerce performance is negative (the costs involved have become too high). However, consider offering free in-store returns in exchange for a voucher. |
| Offer a “satisfied or refunded” guarantee. Just like free returns, this strategy should be carefully considered but can reassure visitors and convince them to buy. |
| Don’t offer overly high shipping rates . If your shipping rates are too high, you can increase your online prices to offer cheaper or even free shipping (if your products are expensive). |
| Offer as many payment options as possible. You must offer credit card payment (e.g., Square Payment ). But offering PayPal or in-store payment (cash or check) in addition will be appreciated by Internet users. |
A poorly thought-out offer
You’ve come up with a great idea for selling products online, and you can also make a nice profit on each sale.
That’s great. But have you thoroughly analyzed your market?
Ask yourself these two questions:
- What are my competitive advantages 5 instagram challenges for marketers in my market? Why would an internet user buy from me rather than from my main competitor?
- Am I highlighting these benefits on my online store?
If you’ve copied a competitor’s offering that’s performing very well, you’ll lose out. They’ll be equal to you in terms of offerings, but they’ll have the trust of internet users thanks to their popularity. You need to stand out.
Don’t assume your visitors don’t know your competitors; they’re always comparing. So, find the best ideas and benefits to get them to buy from you and not from your competitor. Find their weaknesses and turn them into your strengths, for example.
| What you need to do: |
| Analyze your market and create competitive advantages for yourself. Competitive prices, premium product quality, quality after-sales service… The more competitive your market, the more you need to create advantages for buying from your store. |
| Create originality in your offerings and services. Stand out! Create something new! |
| Position yourself as an expert in your market. Show your passion and expertise in the field. Internet users like to buy from a specialist, not a reseller. Create a story and a soul for each of your products. |
No communication or loyalty strategy
Why does your competitor sell so much belgium numbers more when the quality and price of their products are the same?
This is one of your questions. The answer is often summed up in one word: Marketing .
This is true for all markets. If you offer the best products and services but no one knows about it, how do you expect to increase your sales?
With the internet, you have the chance to have a wide choice of communications at your fingertips , from community building on social networks, to targeted paid advertising on search engines and social networks, including partnerships with other sites. If your offer has been well thought out (and all the points in this article are respected), you will quickly create followers.
Also think about customer loyalty. According to a study, getting a former customer to buy again costs 5 times less than acquiring a new customer . This same study by INVESP shows that the probability of selling to a former customer is 60-70% while this figure drops to 5-20% for a prospect.
In addition, a loyal customer brings many advantages : reduces support costs (less misunderstanding or complaints), buys more (more confidently), less likely to buy from a competitor…
| What you need to do: |
| Build communities on social media. Be active and interactive with your visitors and customers who, if happy with their experiences, will become a community of ambassadors for your brand. |
| Communicate with relevant and targeted advertising. Google Ads, Facebook ads… you have so many advertising platforms to choose from. Carefully define your target audience and choose the most relevant platform to reach them. |
| Build customer loyalty with your existing customers. Communicate with them through dedicated emails. Offer them perks, new products, and exclusive offers. |
| Create partnerships. With supplier websites and other businesses that complement your offerings, networking with these companies is a goldmine for gaining exposure and attracting new customers. Search engines also appreciate link exchanges. |
| Think SEO . Develop your online store with SEO techniques to rank high on Google with keywords related to your offering. |
