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- All information about optimization is in this article
2019 will conclude a decade of significant changes for retail . New shopping journeys have emerged, old practices have disappeared, and all of this is driven by a new major player: the web.
To help you stay up to date in 2020 (or become so) and increase your number of customers, their average baskets and therefore your turnover, we are going to list the simple and quick trends to adopt by Quebec businesses.
In this article, we will discuss:
- An essential online presence
- Web-to-store, THE purchasing journey for millennials
- In-store pickup: benefits chinese overseas canada database for buyers and merchants
- Social media, your best advertising in 2020
- In-store customer experience: a pillar of loyalty
- Ethics and authenticity at the heart of the buyer/seller relationship
2020 trends in commerce in Quebec
An essential online presence: Show your credentials on the web
In 2020, it’s simple: someone we like to have both strategies reflected searching for you online and not finding you through an online store or a social media page = a lost customer.
You already know that to attract new customers to your store, you need to present yourself online and communicate an image that appeals .
To do this, you already know the advantages of social networks : you talk about yourself, you post photos, you answer Internet users’ questions, you create interactivity…
But in 2020, millennials (people born between 1978 and 1998 ) will only visit your store if they know what they ‘ll find there. They don’t like to travel for nothing and waste their time.
To address this, having your own online store is a must-have tool for showcasing your product catalog, availability, and services.
Web-to-store: A purchasing journey with more and more followers
Discovered in this decade, web-to-store belgium numbers will be a major purchasing journey for millennials in 2020. As explained previously, your presence is essential on the web.
What do you think if an Internet user looking for stores where to buy products like yours does not find you but finds your competitor’s store? Will he go to your competitor or yours? And this web search has become a reflex for anyone who does not know where to buy products like you can sell .
A good example happened to me in the summer of 2018. I Googled stores in Montreal that sold an outdoor game I needed. I found 5 stores, 3 of which had their own online stores, 2 of which still had some in stock. Bingo, one of these 2 is a few minutes from my house and was open.
I went to this store, picked up the game, and paid.
I discovered this store with many interesting items, I will return there if I need to buy a new game and I will recommend it if I am asked where to buy games.
Would I have gone to this store if I hadn’t seen its online store?
No!
