Similar to web-to-store, in-store pickup (or click & collect) differs with its online payment.
Its advantages are linked to new purchasing behaviors. Internet users want to enjoy their purchases as quickly as possible, and they know that small businesses cannot deliver quickly without incurring excessive delivery costs.
Pickup is the perfect solution to their wish
The advantages chinese overseas africa database for the Internet user:
- No delivery charges
- Available directly or within a few hours
- Take advantage of web prices
The advantages for the trader:
- No management for delivery
- Presents the entire store universe to the customer, who may be attracted and buy more
- Creates human contact with the customer, which promotes loyalty
- Knows his customers better
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Social Media: Your Best Advertising on the Web
Social media began its shift toward write a press release to present the results online sales in 2018. From Facebook-based online stores to Instagram Shopping , your social media channels linked to
your online store’s product catalog have become a powerful sales lever.
In 2020, time spent on social media will continue to increase, as will the number of “likes” on
Instagram posts and photos. Be there where the action is!
With shares and featured posts, your product photo can be seen by thousands of
people, most of whom have never heard of your business. Visuals are attractive online, so
linking your product photos to the page where you can see its price and buy it is undoubtedly a huge
springboard for your sales. With Panierdachat
online stores , you can easily link your product catalog to your Facebook page or tag your products in
your Instagram photos .
In-store customer experience: give them a unique
and memorable experience
What’s the difference between you and belgium numbers your competitor, who sells a few hundred
meters away? What’s your competitive advantage?
If you’re talking about the traffic on the street, you’ve lost.
Quebecers, like their American neighbors, are on the lookout for stores that offer a unique experience, and having to go to a less-frequented area is even an advantage.
Why? Because if they are satisfied with their discovery, they will be even more proud to know about a
business that is off the main roads and will be more likely to talk about it to others and recommend it.
So how do you create a unique experience?
There are several options available to you: unusual decor , the possibility of testing products
in a fun way , or even an atmosphere that immerses customers in a bubble with sensory
marketing .
Example: Do you sell natural products? Transform your urban store into a haven of well-being that
transports customers to the forest. Diffuse a scent of cedar/pine, the sound of a trickling river, a thick
green carpet reminiscent of moss on the floor, and light bulbs that radiate natural light.
With this, you can be sure that every person who walks through your door will leave
with a smile, a bag under their arm and photos on their phone ready to send to their
friends and family and share on social media.
