After Google Ads (now Adwords) and Google Analytics, Panierdachat is integrating a new marketing tool from the Google suite into its platform: make way for Google Tag Manager!
Google Tag Manager: What is it?
Google Tag Manager , also known as GTM or gambling database hong kong Google Tag Manager in plain English, is the ideal tool for adding the desired details on the marketing data of your website and your online store to your analysis tools .
It allows you to add tracking tags in order to understand in more detail the behavior of your customers / visitors on your online store.
This information will then allow you to develop your online store to better meet your visitors’ expectations and therefore improve your average shopping cart and your turnover.
It also increases customer satisfaction, as customers will easily find what they came looking for.
Google Tag Manager: How does it work?
With Analytics, each request for 10 essential digital marketing tools precise statistics must be made by a web developer, which often results in a significant budget with a more or less long waiting time for completion.
Google Tag Manager gives you control over your site’s statistics and allows anyone to easily display the desired statistics without touching the source code.
How? By allowing you to place tags in your online store’s code via a clear and simplified interface. These tags allow you to collect the desired information and send the stats to your connected analysis tools such as:
- Analytics
- Google Ads
- Hotjar
- CrazyEgg
- FoxMetrics
- Facebook, Twitter, Linkedin…
Find the list of accepted tags HERE
In addition to this list you can also add all the scripts of your desired applications:
- A Facebook Messenger chat
As usual, we have integrated Google belgium numbers Tag Manager to allow you to link your account to your Panierdachat store with a single click. To do this, simply enter your GTM user code (located in the header of your account) in the field provided for this purpose ( see the Help article here ).
A help article will be available soon to help you set up your GTM account and tags on your online store. In the meantime, here’s a short video explaining Google Tag Manager.
