Selling online doesn’t just happen! Here are some tips to help you figure out what’s missing from your store, how to make sales, and how to achieve online success with a strategy.
Online stores and physical sales: same battle! why-being-on
Many online retailers believe that without ig database the hassle of paying rent, finding space, hiring staff, and all that hassle, selling online will be easy . This mindset leads an online retailer straight into a big wall. And even though they’re online, that wall is very real.
What’s missing? The answer is simple: a strategy. In practice, of course, it’s a little less “simple.” This strategy must be established and put into action. Just like a so-called “normal” street store, marketing initiatives can be implemented. These include online advertising, announcing new promotions with leaflets, and offering product tastings at food fairs or grocery stores.
Selling online isn’t much different! Web marketing is another ecosystem, where you can reach your customers differently. Social networks , newsletters, Google Ads advertising campaigns… You could also find influencers who will test your products and talk about them on their blog, YouTube channel or their own social networks. The possibilities are endless!
Look for your customers outside the web why-being-on
Many merchants say it: an online store thinking big may sound contradictory sells a physical store, and vice versa! If you don’t have a physical store, you can still participate in seasonal markets. You could also partner with retailers to gain visibility.
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Building trust why-being-on
Many buyers are still hesitant to buy burkina Faso business directory online from a website they’re unfamiliar with. Knowing they’re dealing with a local company is already a sign of trust. Including photos of you and your team on your website will help boost your credibility.
Whether they can meet you in person, at Christmas markets or at a networking evening are also excellent solutions to build trust and create a human connection!
Social media? Yes, but…why-being-on
Is Facebook advertising enough to get likes and make sales? Obviously not, otherwise the recipe would have already paid off for every company that has tried it.
People generally sign up for Facebook to fulfill a social need, to connect with people they know. And while it’s not for following companies, it would be hard to do without it, since a Facebook page will help you gain the trust of your potential customers and inform them of your latest developments. But! Don’t forget that social networks are… social networks.
A social strategy is therefore the key to success. You need to stand out and engage others socially, not in a commercial way. For example, if you advertise a discount, it has a good chance of working. If you offer gift ideas for your friends, a contest. Or if you encourage your followers to share a post to win a gift to share with their friends, you will approach your customers in a more social way and you will be significantly more successful.
Work on the strategy to make the magic happen! why-being-on
Opening an online store isn’t like having a shopfront on a busy street. Visitors won’t just walk by, and even if you have the best web platform , if you don’t have a strategy for reaching your customers, you won’t magically appear at the top of Google search results.
Using social media well will give you a good reputation, and the rest of your strategy can contribute to your online success.
