More than 80% of consumers do not follow retailers on social media like Facebook , according to a survey conducted by the Altus Group for the CQCD. This data has completely gone under the radar due to the headline about Amazon .
While businesses were told to be active on Facebook , where some put all their eggs in one basket, they are now being told: your customers are not there. Of course, there are great successes, like Chocolats Favoris or RiseKombucha, but also other players among our clients: Farfelu or Chemin du plaisir, for whom social media is a preferred channel. How then to sort through all this information to draw lessons for our industry? Discover how to create your online store on Facebook .
The success of a sales channel does not set the standard
The reverse is also true. For some, social fantuan database media works very well, for others, not at all. However, in my observations, those for whom it works are very active on the latter, let’s name it Facebook (the most popular social media, by far!).
Where is my customer base? selling-online-with
And how does she consume, what the smartphone version is also fine does she like, etc.? If it’s stay-at-home moms who are often on Facebook, then go! Or young people aged 18-25, go too! However, it’s important to keep in mind that Facebook is first and foremost a social media. Currently, it’s even taking measures penalizing companies (the number of people reached by non-sponsored posts).
Synchronize my inventory with my Facebook store
With your Panierdachat online store , you burkina Faso business directory can already put your entire inventory on your Facebook page in just a few clicks. Click here to learn how .
How can I better target my customers if they are not on Facebook? selling-online-with
If Facebook isn’t your target audience’s preferred channel, maintain a minimal presence, but focus on other channels for your online sales. You have much more to gain, both in terms of conversion on your website and in attracting visits via Google, by optimizing your online store:
- Add new products
- Add recommended products to increase the average basket or offer an alternative to the product
- Write detailed information about your products
To retain your customers
Take care of your customer service selling-online-with
Faster delivery, reliability, transparency, and personalization. Customers like to be treated like humans first, even when shopping online.
Run promotions and communicate them everywhere for omnichannel communication.
Making Sales on Facebook selling-online-with
Surround yourself with or invest in specialized companies, agencies, and consultants to gain a team or professional advice. Know how to delegate where your weaknesses lie to complement your talents and ensure you have all the ingredients for a winning recipe.
Although there are guidelines, best practices and less good practices, and statistical data, each recipe is different and yours must reflect your essence as a business.
