How to Add Trust Badges to WordPress Checkout Pages (and Increase Sales)

Are you looking to increase your online store’s conversion rates? You’re not alone. When we first started selling products online, we noticed that many visitors were abandoning their carts right a

t checkout.

 

The reason? They weren’t sure if they could trust our website with their payment information.

 

That’s when we discovered the power of trust seals. After adding them to our checkout pages, we saw

an immediate increase in sales. These small but powerful symbols help reassure customers that their

 

transactions are safe and legitimate.

And luckily, adding trust seals to your WordPress checkout pages isn’t complicated at all. Whether

you’re selling physical products or digital downloads, this step-by-step guide will show you how to set

up trust seals in WordPress.

 

You’ll learn which badges work best and where to place them for maximum impact. By the end of this

 

tutorial, you’ll have everything you need to boost your store’s credibility and increase your sales.

Before we dive into the beginner’s guide, here are some quick links to help you navigate to the sections

that interest you:

Wha

t are trust seals?

 

Trust seals are visual elements or moj database icons designed to assure visitors that your website or

online store is safe, reliable, and trustworthy. You’ve probably seen them on checkout pages , product

pages, or even in website footers.

 

They often include badges like “Secure Checkout,” “Money-Back Guarantee,” “Verified Seller,” or

“Free Shipping.” These symbols act as subtle but powerful signals that help customers feel safe

making a purchase from your store.

 

Trust badges are especially important for online stores because customers share sensitive information

like credit card details.

 

A well-placed trust seal, such as one that shows your site uses SSL encryption or is backed by a

reputable payment processor, can ease concerns and help reduce cart abandonment .

 

Even small design choices, like adding a PayPal or Stripe logo, can have a big impact on customer

trust.

 

WordPress makes it easy to add trust badges using plugins, widgets, or even custom code.

 

Whether you have a WooCommerce store or sell digital products with Easy Digital Downloads, adding

trust badges is a simple step that can directly impact your sales.

The Benefits of Using Trust Seals on Your Online Store

 

Adding trust badges to your WordPress we like to have both strategies reflected website goes beyond

just looking professional. It also gives your customers the confidence they need to take the next step.

 

When visitors trust your website, they are more likely to stay on your site, make a purchase, and even

return for more.

 

Here are some of the top benefits of using trust badges on your website:

• Reduce Cart Abandonment: One of the main reasons customers abandon their carts is fear of fraud or security concerns. Displaying trust badges like “Secure Checkout” or “SSL Secured”
• reassures them that their information is safe.
• Boost Conversions : Trust seals directly impact your sales. When customers see that your
• store is verified or offers guarantees, they feel more confident buying from you. In fact,
• one study found that adding trust seals to checkout pages increased conversions by up to 42%.
• Build Credibility : Badges like “Verified Seller” or from well-known payment processors (like
• PayPal or Stripe) make your site look more trustworthy.
• Encourage Repeat Purchases : When customers have a positive and trustworthy
• experience, they are more likely to purchase again. Badges like “Money Back Guarantee” or
• “100% Satisfaction Guaranteed” let shoppers know that you stand behind your products and
• can build long-term loyalty.
• Improve Perceived Value : Trust seals also improve the way customers view your products and services. A seal like “Free Shipping ” has a psychological boost because users love the idea
• of ​​getting more value at no additional cost.

Type

s of Trust Badges You Can Use

 

Keep in mind that not all trust badges clean email are created equal, and each serves a specific

purpose to address different customer concerns. From security to shipping guarantees, the type of

trust badge you use can make a big difference in how customers perceive your store.

 

Here are some of the most common types of trust badges used on WordPress websites.

 

Secure Checkout Badges

 

One of the biggest concerns customers have when it comes to online shopping is whether their

personal and payment information is secure. This is where secure checkout badges come into play.

 

These badges, usually displayed as a padlock icon or labeled “SSL Secured,” let shoppers know that

 

your site is using SSL encryption to protect sensitive data.

Credit Card Logo Badges

Another idea for trust seals is to display seals with your credit card logo on your checkout page. These seals, from Visa, MasterCard, American Express, and others, let customers know that they can safely pay using their preferred card .

This helps visitors feel more confident about sharing their payment information because they recognize these major payment brands. It’s a simple way to show that your site accepts safe and secure transactions.

We recommend placing these card logos in easy-to-see locations, such as near payment options or the checkout button.

Customer Satisfaction Badges

Customer satisfaction badges are a great way to build trust and encourage people to make a purchase. These badges tell potential buyers that your store values ​​their experience and provides reliable service.

For example, a money-back guarantee is a customer satisfaction seal that assures customers that if they are not satisfied with their purchase, they can get their money back.

Similarly, a free shipping badge can instantly make your store more appealing. It’s an easy way to increase conversions by highlighting a benefit that many customers look for when shopping online.

You can also add a verified seller badge if you have a shop on a platform like Etsy . This will allow you to show that your shop is credible and trustworthy.

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Badges with customer and partner logos

Displaying your clients’ logos on your website is a powerful way to build credibility and trust.

When potential customers see that well-known brands or companies work with you or are using your product, it gives your business a stamp of approval.

For example, at OptinMonster , we show a list of logos of all the famous brands that are using our product.

Third-party endorsement badges

Third-party endorsement seals are another tool to increase your credibility. They show that your company has been recognized or approved by an external organization or expert.

These seals act as an independent validation that your products or services meet certain standards, making potential customers feel more confident in their purchasing decisions.

For example, seals from trusted organizations like the Better Business Bureau (BBB) ​​or security certification seals (like Norton or McAfee) can go a long way in assuring customers that your site is secure.

If your company has won an industry award or been featured in major publications, you can also display these badges. They will serve as proof that experts or influencers in your field recognize the quality and success of your company.