This shows that you don’t need a professional studio to start making videos . Many successful companies simply allow their team members to create content using their smartphones.
Employee-made videos are also becoming more popular because they feel more authentic than polished advertisements. They’re also cost-effective compared to hiring influencers, and they showcase the real people behind your brand, which helps build trust.
6. Top video lead generation tactics include including landing page links in descriptions (49%), embedding videos on websites (48%), and including videos in marketing emails (42%). 62-of-companies-rely
Each approach offers unique benefits for converting viewers into leads. Landing page links in video descriptions work well because viewers are already interested in your content, so they’re more likely to click on the link.
Adding videos to your blog posts or website pages keeps visitors engaged for longer. This can improve your search rankings and give them more time to consider your offers.
To maximize your video’s visibility in search results, you can add video schema markup using All in One SEO . It’s the SEO plugin we use here at WPBeginner. The video schema generator is very easy to use and doesn’t require any coding on your part.
Adding videos to your email marketing also makes perfect sense. Even though emails are already short and sweet, some subscribers prefer to watch a quick video explanation rather than read text.
This is especially useful when explaining complex topics that are easier to show than tell.
7. YouTube leads the video hosting platforms, with 77% of businesses using it, followed by HubSpot and Vimeo, with 36% each. 62-of-companies-rely
Hosting videos on your own website can slow it down and cost you a lot of bandwidth. Plus, platforms like YouTube can help your videos reach more people through their search features. That’s why we don’t recommend uploading videos to your website .
Here at WPBeginner, we host our tutorial videos on YouTube because it helps new users find our content easily. It also keeps our WordPress site loading quickly for visitors, which is important for maintaining a good user experience.
More Enterprise Video Marketing Statistics
- Small businesses create architect database a video every 24 days, on average.
- Medium-sized companies produce a video every 4 days.
- Big companies release at least one video every 3 days.
- 67% of companies share videos on their websites, while 49% use email and 43% choose LinkedIn.
- 40% of companies actively publish videos on YouTube.
- Time and bandwidth (61%), team resources (44%), and budget constraints (36%) are the top challenges in video creation.
- 32% of marketers struggle with content strategy, while 15% struggle with remote production.
- Product videos lead the way in commercial content at 43%, followed by online courses at 38%.
- 35% of companies focus on webinars and social media videos.
- 25% of companies create promotional videos and advertisements.
Video Marketing Best Practices 62-of-companies-rely
This section explores what really works in video marketing based on real data and proven results.
8. Videos between 30 seconds and 2 minutes perform best, being considered most effective by 73% of marketers. 62-of-companies-rely
People’s attention spans are getting how attention to the client helps businesses make money shorter, especially on social media. Short, focused videos often work better than longer ones at keeping viewers engaged.
Here at WPBeginner, we use Opus to turn our longer tutorial videos into short clips. This AI tool helps us create bite-sized content that performs well across different platforms.
9. 33% of viewers leave within the first 30 seconds if the intro isn’t engaging. 62-of-companies-rely
The opening of your video needs to burkina faso business directory grab attention immediately. Otherwise, you risk losing a third of your potential viewers before they even get to the main content.
That said, what counts as “engaging” varies by platform. Over the years, we’ve noticed that successful video content creators take different approaches for different platforms.
On YouTube, viewers prefer creators who get straight to the point. If someone is testing out a new viral gadget, they’ll jump right into the first test instead of giving a long intro. The classic “Hey guys, welcome to my channel” style is becoming less effective.
But on TikTok and Instagram Reels, hooks can be surprisingly simple. Sometimes, it’s just someone getting into their car, starting their morning routine, or opening their laptop.
These everyday moments work because they generate curiosity. When viewers see someone getting into a car, they think, “Where are they going?” or “What are they about to tell us?”
The key is to understand your platform and your target audience. Either way, it’s important to make those first few seconds count.
