A market study or marketing strategy plan that does not include an analysis of our competition could be considered incomplete . Essential for staying up to date on the best and worst practices in our sector, it is also useful for knowing trends, prices and potential customers. This information is available at the click of a button thanks to a series of digital tools that automate this task.
Before starting to carry out this analysis
we must carry out a preliminary exercise phone number database based on three variables : identifying our competitors, what data we are interested in finding out about them and what is relevant to our business.
These are the steps and tools available that will help us determine who they are and what their marketing strategy is .
Identify the competition
Knowing the activity of those who offer the useful tools same product or service is essential to plan our strategy and provide our activity with a differential factor that can be decisive for our business.
To identify potential competitors, we can carry out a simple exercise that consists of searching for the keywords that define our business , since they 5 steps to creating an exceptional marketing plan will be similar to those used by our competitors to help them be found. The next step is to group all the information to begin monitoring their digital activity, from how they position their products, the attention they provide to their customers, the tone used on social media or their sales campaigns.
It is advisable to carry out this
exercise from time to time to add competitors who join our sector once we have started our activity.
Social media activities
The information we will obtain below can be measured quantitatively or qualitatively. To start, we can monitor their activity on social networks. To know when and what they publish. The level of engagement their posts have and how they. Interact with their followers. There are several tools that allow us to obtain this information in an automated useful tools way. Such as Kompyte or Rivaliq. Which offer very complete analysis of keywords, mentions or audiences of your competitors.
Another interesting tool is Social Mention
where we can search for a company and it hong kong data returns real-time results such as the tone (whether the comments are positive, neutral or negative), who are the followers who comment the most about that specific brand or the reach of the comments.
Each social network has internal and external
tools that analyse the activity of any company. Although there are many of them. We highlight Foller.me for Twitter. Barometer , which allows you to compare. Different Facebook pages simultaneously. And Iconosquare for Instagram.
Another interesting strategy is to subscribe. To the competition’s newsletters to find out the. Frequency of sending, campaigns, design and tone used in the. Useful tools emails they send to their subscribers. Of course, we will have to do it manually.
